How can we make organisations/ companies value the importance of good information management practices, and thus invest in it?

I see a business opportunity. But I still do not have the formula to make it happen. It will only be successful if our society are "educated" and "convinced" that there is value in information management and preservation. Allow me to explain - as we examine the role of information in the society today and generate new knowledge, we should keep in view how such knowledge would serve society and not allow it to remain academic. We live in a pragmatic world where monetary motivation and commercial gains are likely impetus behind new frontiers in many industries. Investing in the preservation of information and having good information management system in place is often seen to just benefit long term noble good and have no financial benefits for businesses such as in the generation of revenue or in cost-cutting. Proprietors of commercial businesses will not invest in information management and preservation strategies that do not have a direct impact on their bottom line. I am thus especially interested in how information professionals can create a new climate where commercial industries would appreciate that sound information management and (digital) preservation practices are not only good for mankind (as in heritage industry, libraries and all) but can also be a charter for commercial interest.

I know this sounds like a chimerical ideal. Like what Dr Tomer said in class, even libraries are finding it hard to justify to invest in preservation of their collection (their information assets!), let alone commercial entities! But if you have any brilliant idea on how information people can start creating a climate where investing in good information management strategies is something all companies and organizations will die to strive for, leave me a note...